The Quick type: whenever Marie Antoinette mentioned, “permit them to consume dessert,” it could happen because she was hogging all the Michel et Augustin cookies for herself. Childhood mates Michel and Augustin met in secondary school, and, whenever they found their unique sex 9-to-5 jobs to get unfulfilling, they started a cookie business with a foundation in French pastry. Quickly ahead 13 decades, together with two friends have actually practices in France and New York and are attracting the world using their snacks, pastries, yogurts, mousses, also sweets created using easy, pronounceable elements. The duo in addition shows aspiring bakers that perfecting the skill of French pastry is actually attainable through their particular recipe books and interactive available household courses. Michel and Augustin’s fantasy is not difficult: to make the world smile and come together over a shared love of candies.
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The story of Michel et Augustin began simply adequate. Two young men started palling around in secondary school and turned into great friends. But, much like a lot of teenage relationships, the two parted steps after graduation to follow unique paths.
Michel discovered himself doing work in financing in New York, and Augustin had been working in advertising for Air France. But both soon turned into disillusioned making use of the 9-to-5 work for the business world. They reconnected in addition to duo devised a wild propose to find out all 1,263 bakeries in France and establish the basics of top confectioneries the country had to supply. They composed a manuscript about this â their particular first cooperation!
After finishing their particular search, in 2004, Michel and Augustin aproned-up along with on a new adventure: cooking in Augustin’s kitchen. Their unique objective were to generate a type of snacks and various other sweets fashioned with 100 % natural ingredients and really love. And, after tirelessly screening and sampling significantly more than 300 dishes, their own first mixture was born: the small round butter cookie. Michel et Augustin came into this world!
The two found quick achievements, and they still innovate a lot more delicious projects, eg a decadent yogurt in a bottle, which was found just once Michel and Augustin realized their valued cow could generate more than butter. They advertise their products because of the signature “kookiness” and also the joy they infuse into their yummy snacks.
Distributing a fascination with French Pastry across the World
Michel et Augustin is mostly about more than simply producing a tasty cookie. The business is actually bent on attracting from France’s rich culinary record to generate masterful sweets.
“It isn’t really nearly snacks â it’s about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “every little thing we make is linked to French pastry practices. There is a truly powerful union with pastry making as a business enterprise.”
But Lily informed us an affinity for and expertise of French pastry isn’t only reserved for your product developers (they refer to them as the “recipe team”) at Michel et Augustin. The main business’s kooky society is actually discussing the passion and expertise of pastry producing so every member of the group, in France and Brooklyn, can train to get a French pastry chef and do the national test (generally a “C.A.P.”). In this way, everybody is able to be involved in innovating brand new dishes and speak knowledgeably with fans, clients, and customers.
“Once a week in France and when monthly in nyc, the Banana Farm (“office”) can become a pastry class where our company is going right on through a classic curriculum of French pastry and instruction for all the official certification,” she stated. “no matter whether you are a web page creator or in sales â the ability is actually motivated for many.”
Though Michel et Augustin offers a more expansive line in France, the organization sticks to your same fundamentals and concepts of production for every services and products.
“finished . all our items have commonly is an actual awareness of taste and to the ingredients,” Lily said. “We focus on the quality and convenience for the components, and then try to keep your element list as pronounceable as you are able to.”
This effects not just in a yummy decadence, additionally a delicacy possible feel good about consuming along with your significant other.
An accumulation Treats ideal for discussing together with your Sweetheart
There’s just something about discussing candies that starts your day correct or ends up a great date. And Michel et Augustin’s projects happened to be designed for only these types of events.
“It really is a moment in time of indulgence at the conclusion of a romantic date,” Lily said. “its delicious and made with clean ingredients, which helps to make the minute that much better. It feels very good to enjoy.”
With so many deserving treats to choose from, there is should choose only one. While there are lots of a lot more possibilities in France â from candy mousse to decadent yogurts and, without a doubt, one-of-a-kind snacks â there’s a lot of solutions in the usa at the same time.
Lily was actually rapid to recommend the right treats to offer to or enjoy thereupon someone special.
“the best-selling cookie is our very own 4-Cookie Squares,” she said. “they truly are like little square tarts, appear in three tastes, and certainly will end up being very easily discussed. We likewise have Cookie Buttons, which have been hazelnut chocolate processor chip cookies with hazelnut ganache internally. They arrive in packs of two â one personally, choice for you!”
For partners who love their own day ritual collectively, Lily informed you Puff Palmiers are a lovely a.m. alternative.
“they truly are puff pastry and taste like Elephant Ears,” she mentioned. “They may be very light and flaky and perfect for discussing more than breakfast with coffee or at tea time.”
Whether you and your honey are chocoholics or appreciate the delicate butteriness of caramel (or everything in between), Michel et Augustin provides a deserving combat for discussing (or sneaking down with on your own clandestine cookie affair).
Become involved within Banana Farm
Michel et Augustin’s approach is the fact that joy of desserts is in the sharing. So that it should be no shock neighborhood involvement is big a portion of the businesses business purpose. Many people are welcomed to avoid in and chat (and style snacks) at their Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This attitude began from the start regarding the business and is part of its center. And Lily mentioned this approach is exemplified during the organizations available residences.
“straight away, Michel and Augustin opened up the doorways of the apartment to neighbors, friends, consumers, and passersby, for folks to provide all of them comments, to taste snacks, to flavor brand-new dishes these people were testing, and to hang out with them and mention whatever they were undertaking,” she stated. “It is something’s vital to you today.”
Start residence on Banana Farm takes place on first Thursday of every month in France and ny. Lily informed all of us these occasions provide a way your business provide returning to the community by training all of them towards background and strategies of French pastry.
“We invite everybody else, family, pals, customers, and people ahead share meals,” she stated. “We would style examinations, focus groups, and perform video games. Its an actual area event.”
Not only is it fun and tummy-pleasing to go to, but if you lack a cookie friend, just imagine all the other treat aficionados you could satisfy at Banana Farm. After all, if someone else loves Michel et Augustin treats, you are aware they’ve great style, and you will have something you should connect over.
Michel et Augustin: focused on Random Acts of Kookiness
In real Michel and Augustin kind, the duo began a Random Acts of Kookiness effort to encourage and delight the general public. From a tribute to Michael Jackson into cookie rectangular occasion as well as their torrid Greek tale, Michel and Augustin infuse hilarity and pleasure into all they actually do. You will see exactly why their own goodies are incredibly addictive â they truly are fashioned with 100% natural ingredients and great vibes.
Up next for all the company is a cookbook that aims to simply help US readers and others tackle the intimidation of French pastry.
“We’re making a French pastry cookbook your United States, and it’s about having fun with these very hard quality recipes,” Lily said. “we are breaking it down and stating it can be done. When we can, anyone can, and then we’re discussing all of our progress.”
Michel et Augustin is trying launch the well-known chocolate mousse in america.
“the dream for our chocolate mousse should seduce The usa’s taste buds.”
And, after tasting their cookies along with other treats, the US is certainly set for a lengthy relationship thereupon mousse.
